Can someone tell me the best way to find out how/who to send press releases to?
When I go to any of the local newspapers here, for example, there is a place to email the paper, send a letter to the editor, or submit an event to add to their events calendar ... but nothing about where/who to send press releases to.
Is there someone that knows how to go about this ... how to know /who/ you should send the release to ... or maybe a link that tells how/who press releases should be sent to? I just don't want to send them out generically, knowing they might just end up in the trash because I'm not following the proper press release etiquette for sending them.
Thanks! Jules
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